The strategy template for Crossing the Chasm “the right way” urges entrepreneurs and CEOs to pick a head bowling pin (or target market segment) and double-down on their bet in order to achieve dominant segment share within eight to twelve quarters. Easy to say, but very few companies manage to pull this off successfully. This real-life case shows that it can be achieved with spectacular results despite stiff obstacles here and there.
Startups are taking longer these days to become successful scaleups, and one informal survey reveals that founder-CEOs are experiencing burnout at a disturbing rate. More to the point, it can be alarming to the board and employees — and extremely risky to morale and growth — when the CEO suddenly reveals that they are tapped out and are unable or unwilling to continue. What can CEOs and companies do to prevent burnout or minimize the risks to all concerned?