Today Tornado winds seem to blowing in SaaS business applications, where Salesforce dominates today, and companies like Workday and NetSuite are also growing rapidly. However, in the past month or so these companies and others like them have been shorted by investors unhappy with their lack of profitability. Interestingly, the Tornado is the one stage of adoption where a growth-at-all-costs landgrab economics approach actually make sense – to a degree. However, CEOs and management teams must demonstrate better commitment to profitability, and communicate their strategies to achieve it much more effectively than they are doing today.
Philip Lay spent two decades as an account executive, general manager and entrepreneur, before becoming a strategy advisor and managing director with The Chasm Group in 1995.
Today Philip is visiting professor at IESE business school in Barcelona and serves on a public-company board alongside his advisory activities with boards, CEOs and management teams.
Major clients include Autodesk, Compuware, HP, NetApp, Rackspace, SAP, and Salesforce.com.