September 2015 Posts

Curing the Rampant Waste in Product Innovation

Curing the Rampant Waste in Product Innovation

Years of field research and work with tech companies have demonstrated that even with vigilant management, skilled engineers, and modern development tools and techniques, anywhere up to 50% of product innovation efforts fail to achieve their objectives of winning and keeping customers. How can CEOs and heads of R&D bring this chronic amount of wasted product development effort under control and focus resources where they can be made to count?