February 2016 Posts

The Chicken & The Pig – The Critical but Elusive Art of Making Strategic Alliances Work

The Chicken & The Pig – The Critical but Elusive Art of Making Strategic Alliances Work

Unfortunately most strategic alliances fall short of their goals, often failing completely. Yet this type of arrangement can be critical to the success of young startups, fast-growing ‘tweeners, as well as established giants. How can smaller companies – the Pigs in our metaphor – avoid the treacherous pitfalls and dramatically increase their chances of success when they engage in critical growth initiatives with larger organizations?