March 2016 Posts

All Dollars Are Not Equal: The Crucial Difference between Good, Neutral & Bad Revenue

All Dollars Are Not Equal: The Crucial Difference between Good, Neutral & Bad Revenue

Again and again in working with tech companies I am reminded that common sense ain’t so common, particularly regarding the range of sales opportunities that management and sales teams pursue or respond to, and the frenetic way they sometimes go about trying to close business. But there’s a simple test for all entrepreneurs and executives to use in service to their customers and their own top and bottom lines.