Again and again in working with tech companies I am reminded that common sense ain’t so common, particularly regarding the range of sales opportunities that management and sales teams pursue or respond to, and the frenetic way they sometimes go about trying to close business. But there’s a simple test for all entrepreneurs and executives to use in service to their customers and their own top and bottom lines.
Philip Lay spent two decades as an account executive, general manager and entrepreneur, before becoming a strategy advisor and managing director with The Chasm Group in 1995.
Today Philip is visiting professor at IESE business school in Barcelona and serves on a public-company board alongside his advisory activities with boards, CEOs and management teams.
Major clients include Autodesk, Compuware, HP, NetApp, Rackspace, SAP, and Salesforce.com.