February 2017 Posts

Land & Expand Strategy: Time to Get Serious about Customer Success!

Land & Expand Strategy: Time to Get Serious about Customer Success!

Management teams talk an awful lot these days about customer success, and many companies have implemented parts of a plan to help their customers achieve successful outcomes from their investment. Unfortunately, the prevailing model in most Saas companies is far too internally focused on building license revenues and limiting the cost of delivering services, and therefore falls short as far as customers are concerned. But there is a cure for this problem…