The enterprise Saas marketplace is booming, finally. Consumers led the way in adopting the Saas model, then small and medium businesses followed suit, and now large enterprise and public sector companies are starting to adopt subscription-based cloud services like never before. But are Saas vendors ready to deal successfully with the demands of serving enterprise-level customers, with their complex requirements, large-scale and sometimes global business problems? This post lays out seven core principles that many Saas companies are either struggling to implement or just plain confused about.
Philip Lay spent two decades as an account executive, general manager and entrepreneur, before becoming a strategy advisor and managing director with The Chasm Group in 1995.
Today Philip is visiting professor at IESE business school in Barcelona and serves on a public-company board alongside his advisory activities with boards, CEOs and management teams.
Major clients include Autodesk, Compuware, HP, NetApp, Rackspace, SAP, and Salesforce.com.