August 2018 Posts

Tesla: Lessons in Strategy and Governance

Tesla: Lessons in Strategy and Governance

Among all of the recent coverage of recent Tesla earnings calls, successive Model 3 production forecasts, and CEO Elon Musk’s early August tweet about taking the company private, I think there’s a critical strategic issue facing the company that has not yet been called out, and serious governance challenges which has been discussed but not yet resolved. Without resolving the governance issues, I don’t see how the strategic challenge will ever be properly understood or addressed.

How Much is Too Much?

How Much is Too Much?

During the past 10 years, Marketing technology (“Martech”) applications have become numerous; so numerous that the “Martech 5000” now comprises 7000+ entrants. Dr. Philip Kotler of Northwestern University defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at profit.” Are marketers at risk of focusing so much on the mechanization of the process such that the actual art of the discipline – the craft – is lost along the way?