In recent months Google has demonstrated its determination to compete with AWS and Azure for leadership in the public cloud infrastructure space for the enterprise. It took them a while to get serious about this, but in late 2015 they brought in Diane Greene, founder of VMware and an acknowledged heavyweight in enterprise computing, and since then have lured some prestige customers from AWS and other cloud service providers. Is there still time for Google to pull it off, or are they too late to put Microsoft and Amazon on the defensive? Guest columnist Hakan Jakobsson presents some strong arguments against Google’s chances of success.
Again and again in working with tech companies I am reminded that common sense ain’t so common, particularly regarding the range of sales opportunities that management and sales teams pursue or respond to, and the frenetic way they sometimes go about trying to close business. But there’s a simple test for all entrepreneurs and executives to use in service to their customers and their own top and bottom lines.