Internet giants like Google’s Waymo, Uber, and Amazon as well as fast-growing disrupters like Tesla keep grabbing all the headlines on autonomous vehicles, commercial drones, or other advances in AI-powered industrial automation. But the authors of a new book, What To Do When Machines Do Everything? argue that we should not discount the chances that industrial incumbents such as GE or Siemens, or automotive stalwarts like BMW or Mercedes, might actually win the key battles against powerful and richly-funded tech AI companies due to their superior knowhow in critical areas.
Every CEO and management team of an up and coming company needs to figure out a way of punching above their weight in order to avoid being squashed by much larger competitors once these turn their attention on them. Slack, a team messaging and collaboration tool already successful with smaller businesses, is facing just such a challenge this year, as it launches its new enterprise offering. Does the company stand a chance of succeeding among enterprise customers in the face of growing competition from giants like Microsoft, and even Google and Facebook? If so, how?