“Strategic pivot” has been a fashionable buzzword for several years. Now wildly over-used, it can be misleading and cause poor decision-making by investors, entrepreneurs, and management teams. So I thought it was high time to try to define what a successful pivot looks like versus a wasteful flail.
In 2010 Oracle sued Google over patent infringement regarding the use of 37 Java APIs (Application Programming Interfaces) when it developed the Android OS for smartphones. The latest of three lawsuits – following the original 2010 case and the 2012 appeal – just ended in favor of Google. Software developers, enterprise customers, users, and industry participants can all breathe a sigh of relief. Assuming this verdict sticks it will reinforce current business practices around APIs, and in the process help the API-fueled growth of startups and others developing APIs for new business and consumer applications to continue.