Unfortunately most strategic alliances fall short of their goals, often failing completely. Yet this type of arrangement can be critical to the success of young startups, fast-growing ‘tweeners, as well as established giants. How can smaller companies – the Pigs in our metaphor – avoid the treacherous pitfalls and dramatically increase their chances of success when they engage in critical growth initiatives with larger organizations?
Since Amazon’s Q3 earnings announcement, AWS (Amazon Web Services), has been grabbing more headlines than ever. The nine-year old unit is breaking records as the dominant cloud infrastructure services provider, rapidly becoming a default choice for enterprise and government organizations. How have they pulled this off, and can anyone give AWS a run for its money?