crossing the chasm Posts

Visionaries are from Mars, Pragmatists are from Venus

Visionaries are from Mars, Pragmatists are from Venus

In Crossing the Chasm, author Geoffrey Moore exposed the crucial time gap that exists between how visionary customers buy versus how the majority of potential customers, pragmatists and then conservatives, decide to adopt. While the disruptive nature of technology-based innovation has evolved significantly in the almost three decades since, things don’t seem to have changed much in terms of human adoption behavior. In fact, in today’s extraordinarily competitive market for SaaS / cloud products and services and other technology innovations, it’s even more crucial to understand the difference and adjust your strategy accordingly.