The enterprise Saas marketplace is booming, finally. Consumers led the way in adopting the Saas model, then small and medium businesses followed suit, and now large enterprise and public sector companies are starting to adopt subscription-based cloud services like never before. But are Saas vendors ready to deal successfully with the demands of serving enterprise-level customers, with their complex requirements, large-scale and sometimes global business problems? This post lays out seven core principles that many Saas companies are either struggling to implement or just plain confused about.
Until quite recently, the only customers adopting cloud-based technologies to solve mission-critical problems were small businesses or fast-growing startups, many of them online companies themselves. Things have changed dramatically in the past few years, leaving vendors with a lot to learn – or re-learn, in the case of older companies transitioning their technology and business model to the cloud – as they race to engage larger customers in more complex implementations.