Every CEO and management team of an up and coming company needs to figure out a way of punching above their weight in order to avoid being squashed by much larger competitors once these turn their attention on them. Slack, a team messaging and collaboration tool already successful with smaller businesses, is facing just such a challenge this year, as it launches its new enterprise offering. Does the company stand a chance of succeeding among enterprise customers in the face of growing competition from giants like Microsoft, and even Google and Facebook? If so, how?
The Unicorn Club of high-valued tech startups has recently caught some flak as a few of the members of this 140-strong elite have experienced disappointments of different kinds. This prompts me to ask whether or not the Club was a fun fad that has now outlived its usefulness, or whether it might be worth making it less vulnerable to bubble mania and more durable as an aspiration for young startups.