elon musk Posts

Tesla: Lessons in Strategy and Governance

Tesla: Lessons in Strategy and Governance

Among all of the recent coverage of recent Tesla earnings calls, successive Model 3 production forecasts, and CEO Elon Musk’s early August tweet about taking the company private, I think there’s a critical strategic issue facing the company that has not yet been called out, and serious governance challenges which has been discussed but not yet resolved. Without resolving the governance issues, I don’t see how the strategic challenge will ever be properly understood or addressed.

The Autopilot Crisis: What Tesla Mustn’t Do

The Autopilot Crisis: What Tesla Mustn’t Do

In recent weeks Tesla has been drawing a lot of attention for its new “Autopilot” feature. A crash in Florida May of a Model S while Autopilot was engaged, added to the fact that this feature was released in beta mode, exacerbated by Tesla’s refusal to cede ground in the face of blowback from motorists and experts, are building toward a true PR nightmare. How should Elon Musk and his team respond?

Tesla – Re-Imagining the Driving and Ownership Experience, and Building a New Industry to Power it

Tesla – Re-Imagining the Driving and Ownership Experience, and Building a New Industry to Power it

Talk about an industry disruptor. With its 2013 Car of the Year Model S and an entire industry infrastructure to support it, Tesla Motors is lighting up the auto industry, putting every major manufacturer of ICE (internal combustion engine) cars on notice. Gone are the days when incumbent auto firms could get away with designing crappy-looking hybrids or EVs aimed at a small niche of committed eco-conscious drivers. Owning or driving a high-end gas-powered sports sedan makes no sense any longer, now that the Model S has turned the driving and ownership experience inside out.