Every CEO and management team of an up and coming company needs to figure out a way of punching above their weight in order to avoid being squashed by much larger competitors once these turn their attention on them. Slack, a team messaging and collaboration tool already successful with smaller businesses, is facing just such a challenge this year, as it launches its new enterprise offering. Does the company stand a chance of succeeding among enterprise customers in the face of growing competition from giants like Microsoft, and even Google and Facebook? If so, how?
“Strategic pivot” has been a fashionable buzzword for several years. Now wildly over-used, it can be misleading and cause poor decision-making by investors, entrepreneurs, and management teams. So I thought it was high time to try to define what a successful pivot looks like versus a wasteful flail.