In recent months Google has demonstrated its determination to compete with AWS and Azure for leadership in the public cloud infrastructure space for the enterprise. It took them a while to get serious about this, but in late 2015 they brought in Diane Greene, founder of VMware and an acknowledged heavyweight in enterprise computing, and since then have lured some prestige customers from AWS and other cloud service providers. Is there still time for Google to pull it off, or are they too late to put Microsoft and Amazon on the defensive? Guest columnist Hakan Jakobsson presents some strong arguments against Google’s chances of success.
Since Amazon’s Q3 earnings announcement, AWS (Amazon Web Services), has been grabbing more headlines than ever. The nine-year old unit is breaking records as the dominant cloud infrastructure services provider, rapidly becoming a default choice for enterprise and government organizations. How have they pulled this off, and can anyone give AWS a run for its money?