Which is harder to pull off successfully, starting up a tech business, or scaling it? Since more than 90% pf startups fail to survive even two years, it might be the former. But at least startups have decades of best practices and a strong ecosystem of angels, incubators, accelerators, and VC firm to call on. Unfortunately, scaling up still seems to be a more perilous journey than it should be. One reason for this, I believe, is premature scaling.
“Strategic pivot” has been a fashionable buzzword for several years. Now wildly over-used, it can be misleading and cause poor decision-making by investors, entrepreneurs, and management teams. So I thought it was high time to try to define what a successful pivot looks like versus a wasteful flail.