metrics Posts

Land & Expand Meets Customer Success – Three Key Gaps to Fill

Land & Expand Meets Customer Success – Three Key Gaps to Fill

Today Customer Success has become an essential focus in all subscription economy businesses, and thus a crucial part of any Land & Expand strategy. However, despite considerable hype on this topic, the strategic, tactical and operational elements are still not quite in place in most companies.

I believe there are three crucial gaps that CEOs and management teams need to fill – particularly in companies that have a strong or exclusive focus on enterprise customers.

The Chicken & The Pig – The Critical but Elusive Art of Making Strategic Alliances Work

The Chicken & The Pig – The Critical but Elusive Art of Making Strategic Alliances Work

Unfortunately most strategic alliances fall short of their goals, often failing completely. Yet this type of arrangement can be critical to the success of young startups, fast-growing ‘tweeners, as well as established giants. How can smaller companies – the Pigs in our metaphor – avoid the treacherous pitfalls and dramatically increase their chances of success when they engage in critical growth initiatives with larger organizations?

The Salmon Run – Cloud Vendors Swim Upstream Toward the Enterprise

The Salmon Run – Cloud Vendors Swim Upstream Toward the Enterprise

Until quite recently, the only customers adopting cloud-based technologies to solve mission-critical problems were small businesses or fast-growing startups, many of them online companies themselves. Things have changed dramatically in the past few years, leaving vendors with a lot to learn – or re-learn, in the case of older companies transitioning their technology and business model to the cloud – as they race to engage larger customers in more complex implementations.