I’ve lost count of the number of new and established companies that promote their new “platforms” aggressively to prospects, customers, and third-party developers. Most often the initial reaction is muted, because no one knows whether or not they could or should use a platform until they’ve seen it in action, being leveraged to solve actual business or personal problems. So how should platform marketers proceed?
Big data and IoT businesses continue to attract enormous amounts of venture and PE funding but very few of them have yet to demonstrate the growth expected of them. Splunk is an exception. The company’s 2016 revenues will approach $1bn. and its current valuation is $8bn. Perhaps more significantly, the stock has experienced greater growth and stability than most recently public tech companies. This article addresses some of the management “secrets” behind the company’s success, in the words of Godfrey Sullivan, former CEO for eight years until his retirement in November 2015.