The enterprise Saas marketplace is booming, finally. Consumers led the way in adopting the Saas model, then small and medium businesses followed suit, and now large enterprise and public sector companies are starting to adopt subscription-based cloud services like never before. But are Saas vendors ready to deal successfully with the demands of serving enterprise-level customers, with their complex requirements, large-scale and sometimes global business problems? This post lays out seven core principles that many Saas companies are either struggling to implement or just plain confused about.
Every CEO and management team of an up and coming company needs to figure out a way of punching above their weight in order to avoid being squashed by much larger competitors once these turn their attention on them. Slack, a team messaging and collaboration tool already successful with smaller businesses, is facing just such a challenge this year, as it launches its new enterprise offering. Does the company stand a chance of succeeding among enterprise customers in the face of growing competition from giants like Microsoft, and even Google and Facebook? If so, how?