“Strategic pivot” has been a fashionable buzzword for several years. Now wildly over-used, it can be misleading and cause poor decision-making by investors, entrepreneurs, and management teams. So I thought it was high time to try to define what a successful pivot looks like versus a wasteful flail.
In recent months Google has demonstrated its determination to compete with AWS and Azure for leadership in the public cloud infrastructure space for the enterprise. It took them a while to get serious about this, but in late 2015 they brought in Diane Greene, founder of VMware and an acknowledged heavyweight in enterprise computing, and since then have lured some prestige customers from AWS and other cloud service providers. Is there still time for Google to pull it off, or are they too late to put Microsoft and Amazon on the defensive? Guest columnist Hakan Jakobsson presents some strong arguments against Google’s chances of success.