Since Amazon’s Q3 earnings announcement, AWS (Amazon Web Services), has been grabbing more headlines than ever. The nine-year old unit is breaking records as the dominant cloud infrastructure services provider, rapidly becoming a default choice for enterprise and government organizations. How have they pulled this off, and can anyone give AWS a run for its money?
In selling to business customers virtually every SaaS/XaaS company claims to be pursuing a land and expand strategy, to make their subscription and/or consumption business model generate the growth and profits that their investors and executives are expecting. Some companies are already demonstrating emerging best practices in this area though most startups and fast-growing companies still struggle to make their “strategy” pay off. Why is it such a struggle, and what can they do to crack the code?