saas Posts

All Shook Up – How AWS is Pulling Off the Impossible in Enterprise IT

All Shook Up – How AWS is Pulling Off the Impossible in Enterprise IT

Since Amazon’s Q3 earnings announcement, AWS (Amazon Web Services), has been grabbing more headlines than ever. The nine-year old unit is breaking records as the dominant cloud infrastructure services provider, rapidly becoming a default choice for enterprise and government organizations. How have they pulled this off, and can anyone give AWS a run for its money?

Land & Expand is a Business Strategy – Not a Sales Tactic

Land & Expand is a Business Strategy – Not a Sales Tactic

In selling to business customers virtually every SaaS/XaaS company claims to be pursuing a land and expand strategy, to make their subscription and/or consumption business model generate the growth and profits that their investors and executives are expecting. Some companies are already demonstrating emerging best practices in this area though most startups and fast-growing companies still struggle to make their “strategy” pay off. Why is it such a struggle, and what can they do to crack the code?

Who would be the best acquirer of Salesforce.com?

Who would be the best acquirer of Salesforce.com?

Rumors are swirling about the possibility of Salesforce.com finally becoming food rather than the feeder it has been through twenty or so small and mid-sized acquisitions. Analysts seem to agree that the possible acquirers are limited to four or five suspects – SAP, Oracle, Microsoft, IBM, and HP. This note examines in brief which of these five would be the closest to being the “right” acquirer of the company in strategic terms…

The Salmon Run – Cloud Vendors Swim Upstream Toward the Enterprise

The Salmon Run – Cloud Vendors Swim Upstream Toward the Enterprise

Until quite recently, the only customers adopting cloud-based technologies to solve mission-critical problems were small businesses or fast-growing startups, many of them online companies themselves. Things have changed dramatically in the past few years, leaving vendors with a lot to learn – or re-learn, in the case of older companies transitioning their technology and business model to the cloud – as they race to engage larger customers in more complex implementations.