salesforce lightning Posts

Nobody Cares About Your “Platform” Till They Know What Real Problems It Solves

Nobody Cares About Your “Platform” Till They Know What Real Problems It Solves

I’ve lost count of the number of new and established companies that promote their new “platforms” aggressively to prospects, customers, and third-party developers. Most often the initial reaction is muted, because no one knows whether or not they could or should use a platform until they’ve seen it in action, being leveraged to solve actual business or personal problems. So how should platform marketers proceed?