Among all of the recent coverage of recent Tesla earnings calls, successive Model 3 production forecasts, and CEO Elon Musk’s early August tweet about taking the company private, I think there’s a critical strategic issue facing the company that has not yet been called out, and serious governance challenges which has been discussed but not yet resolved. Without resolving the governance issues, I don’t see how the strategic challenge will ever be properly understood or addressed.
Internet giants like Google’s Waymo, Uber, and Amazon as well as fast-growing disrupters like Tesla keep grabbing all the headlines on autonomous vehicles, commercial drones, or other advances in AI-powered industrial automation. But the authors of a new book, What To Do When Machines Do Everything? argue that we should not discount the chances that industrial incumbents such as GE or Siemens, or automotive stalwarts like BMW or Mercedes, might actually win the key battles against powerful and richly-funded tech AI companies due to their superior knowhow in critical areas.