Likely Winners & Losers in the Covid Vaccine Tornado
March 30, 2021
It’s a mystery to me why so many B2B SaaS sales teams fall so far short of doing justice to the potential value of their offerings for addressing complex or painful problems. To illustrate just what I mean I have a true story to share – let’s call it the Story of Company A and Company B.
RECENT POSTS
B2B SaaS – Why Sales Teams Fail to Land Larger Deals
February 11, 2021
It’s a mystery to me why so many B2B SaaS sales teams fall so far short of doing justice to the potential value of their offerings for addressing complex or painful problems. To illustrate just what I mean I have a true story to share – let’s call it the Story of Company A and Company B.
Six Imperatives for the Next Normal
December 17, 2020
No one really knows how the Covid crisis is going to end. But following an initial period of retrenchment, most tech management teams today appear to be re-jigging their growth strategy, having seen how some tech companies have benefited from the dramatic flight to working online and increased e-commerce. In collaboration with colleagues at Firebrick Consulting, we produced a “manifesto” describing six strategic imperatives for CEOs and their staffs to consider. Each of us volunteered three critical imperatives. I’ve described my three imperatives in recent articles, and here are Firebrick’s three recommendations...
Segmentation is ‘In’ Again!
November 27, 2020
No one would profess to know exactly how the world economy will look once the Coronavirus pandemic has run its course. But there are already clear indicators of what it takes for tech companies to succeed in the current downturn. Alongside a strong focus on customer business processes broken by Covid and a focus on expanding customer commitments (and wallet share) rather than chasing new logos, segmentation is a key focus for CEOs and management teams that want to achieve growth in spite of the Covid crisis.
If You’re Not Fixing Someone’s Leaky Pipe, What Are You in Business for?
August 3, 2020
It’s no news that the C19 pandemic has caused a sharp once-in-a-lifetime business downturn. Like consumers, businesses everywhere have abruptly retrenched, reducing their household or operating expenses and postponing new outlays in order to conserve resources. Despite this newly hostile environment, tech companies that plug serious leaks in their customers’ critical business processes can still prosper, while those whose products are seen as non-essential “vitamins” are suffering. So what critical leaks do you solve in your customers’ “leaky pipe”?