B2B Market Strategy - Figuring Out Your ICP Without Needing a PhD
May 5, 2022
In recent years the acronym “ICP” (Ideal Customer Profile) has become part of our marketing lexicon, spawning a cottage industry of experts and consulting firms advising entrepreneurs and executives on how best to pinpoint their go-to-market strategy. As sometimes happens with new concepts, there can be a tendency for recommended methods and templates to become a tad over-complicated. The problem is, if it turns out to be too difficult for marketing and sales teams to apply the newly defined ICP effectively in their prospecting activities, what then?
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